This campaign was created to generate interest and leave an impression with the employees and executives at the affluent Space/Tech oriented companies that call Florida's Space Coast home. This growing industry is attracting high-paying careers in a high-value quality of life environment. FirstWave Financial is in the unique position to help manage and grow the retirement packages for the company's employees as well as the financial well being of their executives. The ads are targeted demographically and geographically through digital advertising, social media, targeted email.
The Design and Art Direction rely on capturing moments in time that reflect satisfaction from making wise financial decisions. Based on the different stages of growth personally, professionally and financially.
The first 5 ads are used to generate interest in the services FirstWave Financial provides to the individual, the second group of 4 are designed to engage the HR departments or Benefits providers within the local Tech/Space Companies.
The overall application of the campaign was to provide brand recognition in a growing industry. Offering specialized financial services from a qualified local company that understands the social and economic environment unique to Florida's Space Coast.