SEA & SKI
ad campaign proposal
The classic Florida brand has sprung back to life. SEA & SKI has re-emerged into the highly competitive market of sunscreen and UV protection products, int the Sunshine State... While working with Gannett, I drafted two ad campaign proposals to gain their advertising. While their national advertising had already been spoken for, I was happy with the ideas I brought to the table. The art direction, design and copy writing were centered around the theme "The classics never go out of style".
This campaign would have been fun to elaborate on and really dig deeper into some retro themed photo shoots on the beach. Again, this is an advertising campaign proposal, these ads never made it out to the consumers.