A patient centered approach to healthcare provided by an award winning local service. This is an advertising campaign was developed to inform and engage the local community about the care and service Parrish provides over and above the competing providers. Each ad relays an emotional connection to the human touch Parrish is known for and recognizes specific awards and honors they have achieved.
The campaign is intended to reach maturing adults and seniors directly or through their younger family members and friends. Ads are targeted demographically and geographically through digital advertising, social media, targeted email and video outlets in health-content related channels.
Extending the campaign to different video and interactive channels while keeping on-brand and 0n-messege. The patient stories and testimonials were to be packaged into brief videos to be promoted and distributed through the Parrish Healthcare YouTube channel. Each video would be promoted through a string of targeted ads, emails and social media channels when published to keep the campaign active, current and emotionally relatable.
This campaign worked in conjunction with the launch of a new website for the company. The Art Direction and Design elevated their previous look to a more modern and elegant visual packaging. The style of this campaign would further adapt into all aspects of their branding and visual marketing, from story-telling to signage.