ARC was established in 2016 as a collection of some of the most well respected editors in both short and long-form editing in Australia.

New Holland was approached to design their new identity in preparation to their launch.  Minimalist in execution with an invisible arc running through the three letters that are key to the branding, a simple roll-out of collateral from stationary to web site design has been well received, and arc-edit continues to forge a strong reputation in film and commercials.