Høyer identity
Visual identity for upmarket Norwegian clothes chain Høyer. The visual concept being that the first ever piece of clothing was in the form of a leaf!
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Created at Scandinavian Design Group
Designers: Gøril Torske and Tobias Apelgren
Account manager: Martin Gran
Photography: Morten Qvale
Photo of paper bags: Thomas Widerberg
Photo of price tag: Høyer
Photo of leaf graphics on glass: Ole Walter Jacobsen
At Høyer: Arnulf Høyer and Brita A Johansen
Published: 2004
