[ 2 one 5 ] Creative®'s profile

iW Magazine Editorial Design 2012

[ 2 one 5 ] Creative®
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iW Magazine Editorial Design - 2012
Art Direction | Editorial Design | Graphic Design | Redesign
 
After 23  years in business, the only monthly print magazine dedicated to the coverage of fine timepieces was in need of a visual overhaul. Which is why [ 2 one 5 ] Creative was brought in: To update iW Magazine’s look and feel, create more shelf appeal, reach a more casual demographic without losing the essence of what made it so successful in the first place, and increase readership among all watch-enthusiasts, not just high-end horological obsessives. Less than a year later, our work has not only brought iW to a position among the top of the watch-publication industry, but it has succeeded in growing the magazine’s readership among all the key demographics the company desired. We leveraged our expertise in typography, design and layout, and art direction. The result of this overhaul is a newly energized magazine that has grown in industry influence, expanded its readership, and received high-praise from high ranking brand CEOs.
 
“After taking over as publisher of iW Magazine earlier this year, I had big plans. One of them was to enhance the visual aspects of the magazine. I found that and more with [ 2 one 5 ] Creative as they have exceeded all of our expectations since our first meeting.” - Noah Stein, Publisher
 
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Magazine design publication design Internataionl Watch Magazine watch Watches Horologies timepieces luxury luxury goods Magazine Cover Magazine Covers editorial magazine magazines
iW Magazine Editorial Design 2012
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