XL, is one of Indonesian leading network provider. In their latest product campaign, XL Xtra Kuota, they wanted to communicate that with Xtra Kuota, you'll be able to live extra, because of its extra big phone credit. The product is an addition feature to add to the main phone credit/quota. With its big amount of 30GB with only Rp10.000,- The client wants to communicate that these addition feature holds a lot of value to the consumer. The TVC portrays the convenience on living with something that is extra.
Agency: J. Walter Thompson Jakarta
Creative Director: Adwityo Prabhasworo
Art Director: Wilson Ariyaduta, Dinar Kuncoro
Copywiter: Matahari Asysyakuur
Producer: Cindy Agustia, Budi Mulianto
Account Management: Irene Fransisca, Ilena Muljadinata
Client: PT. XL Axiata, TBK
Art Director: Wilson Ariyaduta, Dinar Kuncoro
Copywiter: Matahari Asysyakuur
Producer: Cindy Agustia, Budi Mulianto
Account Management: Irene Fransisca, Ilena Muljadinata
Client: PT. XL Axiata, TBK
TVC Produced by Hidra
Film Director: Arie Ong
Executive Producer: Teddy
Photography by: Clarissa + Peddy Photography
Film Director: Arie Ong
Executive Producer: Teddy
Photography by: Clarissa + Peddy Photography
Digital Imaging: Chinkz
