From Miss Universe pageant, swimming athletes, Statues, or even cartoons. Indonesian censoring system has really gone overboard. This phenomenon will lead the consumers to think even dirtier when it comes to the overly censored object.
REMOTIVI, an NGO focussing on media and communication study aims to change this by giving the reality that over censorship can poison Indonesian minds, and urge the audience to contribute to the organization.
We do that by doing 3 series of witty Radio ads. We censor some parts that were normal and turning it to be so dirty. Featuring 3 very Indonesian character that carries a very thick Indonesian style of talking.
REMOTIVI, an NGO focussing on media and communication study aims to change this by giving the reality that over censorship can poison Indonesian minds, and urge the audience to contribute to the organization.
We do that by doing 3 series of witty Radio ads. We censor some parts that were normal and turning it to be so dirty. Featuring 3 very Indonesian character that carries a very thick Indonesian style of talking.
Series: Pak RT 60"
Series: "Jeng" 60"
Series: "Bapak" 60"
The Whole Series: "Beep" Campaign
Credits:
Agency: JWT Jakarta
Executive Creative Director: Pingkan Rarumangkay
Creative Director: Adwityo Prabhasworo
Art Director: Wilson Ariyaduta
Copywriter: Yodha Rizky
Copywriter: Yodha Rizky
Account Director: Devi Sjatrie
Account Executive: Meiza Kataram
Production Head: Cindy Agustia
Production House: Radio Clinique
Awards:
3 x Bronze in Citra Pariwara
1 x Silver in Citra Pariwara
Account Executive: Meiza Kataram
Production Head: Cindy Agustia
Production House: Radio Clinique
Awards:
3 x Bronze in Citra Pariwara
1 x Silver in Citra Pariwara
