When you're aged, and when you started losing hair, you sometimes lose more than hair, sometimes you lose qualities which you have when you are younger. This campaign objectives is to promote NERIL as a anti hair loss product in a creative print ad using typography and scientific illustration of the hair follicles to send the message. Luckily enough it won bronze for print category on a local Advertising Award : Citra Pariwara

Agency: Publicis Indonesia

CCO: Enrique Gutierrez
ECD: Winnie Dujeu-Loh/Maulana S/Afianto/Bonita M
AD: Benny Napitupulu/Jovita Damiany/Wilson Ariyaduta

CW: Bima Trisulo
GD: Elwina W/Sylvia S