Us, the human race, like to make other humans to our advantage, in a lighter sense, we often use them as our furniture, whether it is to lean against, to ride on or as a tool for us to reach tall places. This campaign stresses that rather than using human as your furniture, IKEA furniture is designed to make humans life easier, because of its efficient and convenient features.
Agency: Iris Worldwide Jakarta
Assoc. Creative Director: Albert Chan
Art Director: Wilson Ariyaduta
Sr. Copywriter: Adri Zainnudin
Illustrator: Martina Paukova
Producer: Purwono
Awards:
Adfest 2017 Shortlist
OneShow 2017 Shortlist
