Traveloka aims to make their audience scroll through their app, since they have a lot of features introduced to the market. We create Mr. Monotone. The most monotone man in town as our vehicle to tell our story. We can see in the story how Mr. Monotone has become more inspired to be more interesting by scrolling the traveloka app.
Key Visuals
We create a moving key visual for LED, when you scroll, you get more inspiration for different experiences of the app.
We create a moving key visual for LED, when you scroll, you get more inspiration for different experiences of the app.
Credits
Client: Traveloka Indonesia
Agency: TBWA Indonesia
Exec. Creative Director: Paul Siddharta
Assoc. Creative Director: Jovita Damiani
Art Director: Rika Putrianjani, Wilson Ariyaduta, Bagasworo Rinugroho, Rivianty Nauli
Assoc. Creative Director: Jovita Damiani
Art Director: Rika Putrianjani, Wilson Ariyaduta, Bagasworo Rinugroho, Rivianty Nauli
Copywriter: Helda Vanessa
Account Team: Catherine Lestari, Vidya Ayu, Retno Dwi, Citra Hapsari, Rasus Subarkah
Account Team: Catherine Lestari, Vidya Ayu, Retno Dwi, Citra Hapsari, Rasus Subarkah
Film Director: Icha Lawendatu
Photographer: Clarissa Peddy
DI Artist: Aryanto Salim
DI Artist: Aryanto Salim
Animator: Armand
