To reach a wider audience, Høtt switched to english in the second edition. Together with editor Kristin Valla we set out to tweak and optimize the design. We changed the format ever so slightly to make the magazine stand out in the news stand, and give it more of an editorial feel inspired by the tall and slender format of newspapers. We also opted for a more commercial solution for the cover than issue one to draw more readers in, using photography instead of art work, and getting rid of the closing mechanism so that it is easier to pick up and browse through.
