Alex Poulsen Architects
Client: Alex Poulsen Architects
Date: 2010
Assignment: Identity, Website
Client: Alex Poulsen Architects
Date: 2010
Assignment: Identity, Website
Alex Poulsen Architects (APA) was founded in 1944 by Alex Poulsen (1910-1999), one of the most advanced and sought after architects of his time. But even an established studio with a long history is subject to constant change.
In 2010, APA’s solid foundation in the Scandinavian architectural tradition, their core competence for institutional building and their continuing quest to define new limits for buildings and spaces, is visualized in a new and contemporary identity platform.
In working with the new identity, we have set ourselves in the place of the architect and experimented with the use of space and building blocks as a foundation for the logo. The individual letterforms can be deconstructed and re-assembled in different ways – and when completed, they make up the triangular logo which rests solidly on the foundation of the company name. The result is a firm, yet light and playful visual expression, in-line with the architectural premise. Representation, statement, and dynamics complement each other to form a harmonious unit.
The complete identity combines all the elements that make up Alex Poulsen Arkitekter: a Nordic, old-established corporate philosophy with a high level of professionalism and innovative power.
In 2010, APA’s solid foundation in the Scandinavian architectural tradition, their core competence for institutional building and their continuing quest to define new limits for buildings and spaces, is visualized in a new and contemporary identity platform.
In working with the new identity, we have set ourselves in the place of the architect and experimented with the use of space and building blocks as a foundation for the logo. The individual letterforms can be deconstructed and re-assembled in different ways – and when completed, they make up the triangular logo which rests solidly on the foundation of the company name. The result is a firm, yet light and playful visual expression, in-line with the architectural premise. Representation, statement, and dynamics complement each other to form a harmonious unit.
The complete identity combines all the elements that make up Alex Poulsen Arkitekter: a Nordic, old-established corporate philosophy with a high level of professionalism and innovative power.
