Volkskrant · Price Tags
Need to know
Need to know
Brief:
Campaign: For the Volkskrant, Selmore devised the “Wanting to Know” campaign featuring double question marks. During my internship I created a new TVC for the campaign and contributed to another.
In 2009 there were many financial failures in the news, including the JSF, the North South Metro line in Amsterdam and the Rijksmuseum. This turned out to be a perfect reason to print the question marks on giant price tags, and to stick these tags to the various projects in financial trouble.
Campaign: For the Volkskrant, Selmore devised the “Wanting to Know” campaign featuring double question marks. During my internship I created a new TVC for the campaign and contributed to another.
In 2009 there were many financial failures in the news, including the JSF, the North South Metro line in Amsterdam and the Rijksmuseum. This turned out to be a perfect reason to print the question marks on giant price tags, and to stick these tags to the various projects in financial trouble.
Also, genetic manipulation of food became a more prominent concern. In a second commercial we encouraged the audience to consider what goes on behind the scenes of the food they eat.
Agency: Selmore
Year:
Art: TjerkJan Oord en Albert Vegers
Art: TjerkJan Oord en Albert Vegers
Copy: Tomas Minken
Creative Directors: Poppe van Pelt & Diederick Hillenius
