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    Brief: Bacardi wanted an online activation campaign highlighting their "Flavoured rums" Bacardi Razz and Bacardi Limón. During the promotion peri… Read More
    Brief: Bacardi wanted an online activation campaign highlighting their "Flavoured rums" Bacardi Razz and Bacardi Limón. During the promotion period, bottles were sold with a mini robe of sorts. Also, consumers could win a full sized Razz or Limón robe. Campaign: As a promotion we introduced Don Juhand, The right hand that's always right. The story is that Hugh Hefner's right hand decided to go solo and started handing out free flirting advice. Our website, Talk to the Hand, was essentially a large machine with over 130 flirting advices, information about the robes and cocktail recipes. More than 600,000 people visited the Talk to the Hand site and there were over one million videos viewed and forwarded. Talk to the Hand was elected Site of the Day by The FWA and received a Webby Honoree and Nomination. Awards Webby Honoree in the Humor section Webby Nominee in the Food and Beverages section The FWA site of the day on June 20th 2010 W3 2010 Silver Award Agency: Fitzroy Year: 2010 Art: TjerkJan Oord Copy: Celis Jansen Director: Tom Rijpert Read Less
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Bacardi · Talk to the Hand
Before you talk to the girl, talk to the Hand
Brief: Bacardi wanted an online activation campaign highlighting their "Flavoured rums" Bacardi Razz and Bacardi Limón. During the promotion period, bottles were sold with a mini robe of sorts. Also, consumers could win a full sized Razz or Limón robe.

Campaign: As a promotion we introduced Don Juhand, The right hand that's always right. The story is that Hugh Hefner's right hand decided to go solo and started handing out free flirting advice. Our website, Talk to the Hand, was essentially a large machine with over 130 flirting advices, information about the robes and cocktail recipes.

More than 600,000 people visited the Talk to the Hand site and there were over one million videos viewed and forwarded. Talk to the Hand was elected Site of the Day by The FWA and received a Webby Honoree and Nomination.

Awards
Webby Honoree in the Humor section 
Webby Nominee in the Food and Beverages section
The FWA site of the day on June 20th 2010
W3 2010 Silver Award

Agency: Fitzroy
Year: 2010

Art: TjerkJan Oord
Copy: Celis Jansen
Director: Tom Rijpert