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    Brief: Create awareness around the homecoming of D·E MASTER BLENDERS 1753. Campaign: We created an application within Facebook targeting existi… Read More
    Brief: Create awareness around the homecoming of D·E MASTER BLENDERS 1753. Campaign: We created an application within Facebook targeting existing fans of the various D·E MASTER BLENDERS 1753 brands such as Douwe Egberts, Pickwick and the Coffee Company. Since we were celebrating the return of DEMB 1753 to the Netherlands, we felt we should give our fans the same opportunity. Many of us have friends and family who have moved away to other countries and continents. That's why we offered them a Retourtje Thuis (a Return Ticket Home) which they could win for a friend or loved one. The campaign garnered an enormous response, many personal stories and a bunch of people actually being reunited to enjoy the Dutch summer with a nice cup of coffee. Facebook Studio has included the Retourtje Thuis campaign in its Gallery. Agency: Social Embassy Year: 2012 Art & Copy: TjerkJan Oord Development: Egotribe Read Less
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Brief: Create awareness around the homecoming of D·E MASTER BLENDERS 1753. 

Campaign: We created an application within Facebook targeting existing fans of the various D·E MASTER BLENDERS 1753 brands such as Douwe Egberts, Pickwick and the Coffee Company. Since we were celebrating the return of DEMB 1753 to the Netherlands, we felt we should give our fans the same opportunity.

Many of us have friends and family who have moved away to other countries and continents. That's why we offered them a Retourtje Thuis (a Return Ticket Home) which they could win for a friend or loved one. The campaign garnered an enormous response, many personal stories and a bunch of people actually being reunited to enjoy the Dutch summer with a nice cup of coffee.
 
Facebook Studio has included the Retourtje Thuis campaign in its Gallery.

Agency: Social Embassy
Year: 2012

Art & Copy: TjerkJan Oord
Development: Egotribe