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    Brief: Create awareness and meet sampling targets for Free Cone Day Campaign: Free Cone Day is a yearly worldwide event organized by Ben & Jerr… Read More
    Brief: Create awareness and meet sampling targets for Free Cone Day Campaign: Free Cone Day is a yearly worldwide event organized by Ben & Jerry's to give away ice cream. The day comes with sampling targets. Instead of telling people where to go, we decided to give people the chance to bring Free Cone Day to their hometown. The community was invited to vote for their town, and also, campaign for their town. And many people did. Fans shared the campaign on - and offline to garner as many votes as they could. Most importantly, the winners, who had fought so hard to get the ice creams vans to their towns, were sure to bring in big crowds on Free Cone Day, meeting and exceeding sampling targets. Agency: Fitzroy Year: 2011 Art & Copy: TjerkJan Oord & Celis Jansen Read Less
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Brief: Create awareness and meet sampling targets for Free Cone Day 

Campaign: Free Cone Day is a yearly worldwide event organized by Ben & Jerry's to give away ice cream. The day comes with sampling targets. Instead of telling people where to go, we decided to give people the chance to bring Free Cone Day to their hometown.
 
The community was invited to vote for their town, and also, campaign for their town. And many people did. Fans shared the campaign on -  and offline to garner as many votes as they could. Most importantly, the winners, who had fought so hard to get the ice creams vans to their towns, were sure to bring in big crowds on Free Cone Day, meeting and exceeding sampling targets.

Agency: Fitzroy
Year: 2011

Art & Copy: TjerkJan Oord & Celis Jansen