Nike The Opening 2014
About
The Opening is Nike’s premiere national football recruiting camp that offers athletes state-of-the-art education and position-specific football training from well known coaches and professional athletes. During the 4 day event at Nike’s WHQ in Beaverton, athletes are also measured against one another through Nike’s SPARQ Rating system and given world-class treatment.
Hovercraft was tasked with creating an extensive invite package, all event collateral and developing the product displays, athlete experiences & brand applications within the Player Lounge on Nike campus.
The Rotunda
An interactive installation lived outside of the Player Lounge highlighting Nike’s key football and training footwear & apparel technologies.
An interactive installation lived outside of the Player Lounge highlighting Nike’s key football and training footwear & apparel technologies.
