The Use of Mobile
In the last few years, mobile communications has been an integrated part of almost all programs/campaigns I have worked on. If consumer facing, B2B or events, mobile communications has been a relevant and valuable part of the communication mix.
My Role: Concept, design and creative direction – collaborating with internal and external IT and developer teams.
Using mobile for an event as early as 2008
Sun Microsystems - SunRise 2008
Sun challenged us to infuse the same innovation and eco-friendly approach that they have demonstrated throughout the rest of their business into an incentive trip for top performing sales people from around the world
In the end, over 1,000 smart phones were configured, personalized and distributed with more than 62k text messages exchanged. Most importantly, feedback from Sun executives and attendees ranked SunRise 2008 as the most successful in the event’s history. And that's why ORACLE picked up the idea after acquiring Sun Microsystems in 2009, to be used at their own events.
Delivered 1,000 Nokia devices to attendees.
Developing WAP, SMS communications, Text-to-Vote and screen capabilities
along with on-site mobile support.
Event phones providing:
SMS communications, Text-to-Vote and screen capabilities along with on-site mobile support.
Maps, itineraries, SMS session reminders, event website access.
Maps, itineraries, SMS session reminders, event website access.
Phone to multi-media wall text messaging
Event Website with multiple widgets, Screen Savers and Wallpapers
Mobile Recognition, Rewards and Redemption
Pfizer - ACE Sales and Employee
Engagement Program
Using mobile to provide real time account information as well as providing managers
a tool to recognize their direct reports on-the-spot.
KEVIN.MURPHY
This KEVIN.MURPHY live event in Las Vegas brought together international creative minds and acclaimed speakers to provide salon professionals with glimpses of new hair collections and fashion trends, insights into current business and industry developments and to create a more meaningful relationship with its customers.
A designed and managed website, instrumental to sell-out the 2018 show,
with more than 1,200 guests attending.
with more than 1,200 guests attending.
AT&T Social Community Site
the Use of Mobile and an On-line Social Community SiteA Business loyalty rewards program with more than 180,000 members nationally. Frequent interactive communications to program members via e-mails, e-statements, program website, microsites and the newly introduced mobile option and social
community site.
Email loyalty member campaigns
Online Game, Sweepstakes, Take Over Ads
Banner Ads and Pre-roll VideosGlobal Travel Agent Rewards Program - look to book
Global reward program for travel agents, with more than 150,000 members (primarily women) in 107 countries, communicated in 9 languages. Frequent interactive communications to members and non-members via emails, e-statements, program website, microsites, web banner ads, take over ads and pre-roll videos.
Email announcing an on-line sweepstakes and "travel trivia" game.
"Looking Good" Sweepstakes and trivia-travel game
Take over ads
Banner ads
Rich media, Take Over Ads
Pre-roll Videos
Online Sweepstakes, E-zines and Promotional E-mail Campaigns
Global Hotel Guest program - goldpoints plus
Global frequent hotel guest program, with 1,000 hotels in over 70 countries and communicated in 9 languages. Frequent interactive communications to members and non-members via e-mails, e-statements, program website, microsites, web banner ads, quarterly e-zines and promotional e-mail campaigns.
TimeZones E-zines
Global Hotel Guest Program - goldpointsplus
Promotional e-zines translated into 4 languages.
The series of e-zines received an IAC award in spring of 2009.
goldpointsplus members received themed,quarterly e-zines providing vacation ideas, offers and benefits.
The series of e-zines above received an IAC award in spring of 2009
Promotion Email Campaign focusing on business travelers
Global Hotel Guest loyalty program - goldpointsplus
Pre-Event Website
Oracle Club Excellence and Oracle President's Club site,
Oracle Club Excellence and Oracle President's Club site,
promoting both travel incentive programs.
Pre-event website, featuring a countdown clock, video and photo galleries.
Data Visualization Websites
UnitedHealthcare – National Strategic Partnerships Data
A wealth of data, from over 90 different data sources, is now available in a new interactive online tool that provides access to clinical and population data, as well as data about Social Determinants of Health – all in one place.
