look to book
Rebranding of a Global Rewards Program for travel agents
Program for travel agents, with more than150,000 members (primarily women) in 107 countries, communicated in 9 languages. Frequent interactive communications to members and non-members via emails, e-statements, program website, microsites, web banner ads, take over ads and pre-roll videos.
My Role: Concept & creative direction of all campaign print & digital elements
Sweepstakes Promotion
Introduced and launched the updated and newly branded loyalty program of "LookToBook" via e-mails, e-statements, program website, micro sites, web banner, take over ads and pre-roll videos.
Email announcement and on-line sweepstakes and "tra"Looking Good" Sweepstakes and Game
Rich Media Take over Ads
Banner Ads
Pre-Roll Videos
Program e-mails, e-statements and online promotions
Creative Director: Stephan Faerber
Art Directors: Kristine Baumgardner and Kessin Knauer
Copy Writer: Steve Crane
Copy Writer: Steve Crane
(All sweepstakes elements have been designed by Kristine Baumgardner)
