MOM agency approached us to be their creative partner and create beautiful universes for their client Silvera.
This campaign is built on an idea – the idea of showcasing the products, expertise, and DNA of SILVERA in a unique and authentic way, while revealing its added brand value: being a creator of ambiance.
This campaign is a manifesto. A visual manifesto. We unveil a series of images, like an original 'catwalk', featuring products dedicated to professionals from the SILVERA catalog.
A refined parade, set in an aesthetic and minimalist universe, consisting of products moving on their own, outside of their usual spaces. A strong symbol that takes on meaning when we find all these items in one single space.
An evidence by example aiming to highlight both the value and the touch of SILVERA and also to expose to the general public the concept of space according to SILVERA.
Each image is accompanied by a descriptive text:
The idea is to be able to cut out the noise... without cutting off the world.
The idea is to know how to rise above... in silence.
The idea is to sit on preconceived notions... to design one's environment the way one wants... in one's own image.
The idea is to offer you the best design ideas in one single space: yours.
For over 30 years, Silvera has been redefining living spaces by furnishing them with one constant idea: the project before the object. Because a sofa, a table, a light fixture... are nothing without the accompanying narrative. Because design should serve to live well, not just to live beautifully. Because an idea in space is not just an idea in the air: it's an inspiration.
Here are also some wip and other images that were not selected, but we wanted to share.
