ORRI. Orri Running Committée
Orri brights
The campaign commissioned by Orri Running Committee and AGR Food Marketing aims to promote Orri variety mandarins, for consumers to recognise this variety as a prestigious product, and to position it on the citrus market as premium.
We recovered and updated the aesthetics of orange and mandarin posters and advertisements typical of the ‘20s and ‘30s, an era of agricultural industrialisation when the advertising sector was in its initial development stage. We used these elements to launch the product with a fashion editorial design, creating a figure to empower the Orri variety.
Year: 2023
Client: Orri Running Committe
Agency: AGR Food Marketing
Sector: Citrus
Direction: Democràcia®
Art direction: Javier Tortosa
Photo direction: Javi Díez
Design: Javier Tortosa
Copy: Marta Tortosa
Skills: Campaign, art direction, photography, advertising media, Martin Parr, Benidorm
Client: Orri Running Committe
Agency: AGR Food Marketing
Sector: Citrus
Direction: Democràcia®
Art direction: Javier Tortosa
Photo direction: Javi Díez
Design: Javier Tortosa
Copy: Marta Tortosa
Skills: Campaign, art direction, photography, advertising media, Martin Parr, Benidorm
