Livwrk - Cultural Infrastructure
Livwrk is an American real estate development company that builds and transforms urban properties into unique investments.
The company creates spaces that are not detached from the neighborhoods where they are located; instead, they emphasize the unique atmosphere of those neighborhoods. This is reflected not only in the appearance of the buildings but also in their interiors, the surrounding spaces, and, most importantly, the comfort of staying in them.
The real estate market does not enjoy a very favorable reputation, so the main challenge was to improve this image and showcase a different, unconventional approach to building process. LIVWRK takes a comprehensive approach to properties, handling everything from the initial concept to scouting locations, construction supervision, interior finishing, finding investors, and the sales process. However, what matters most to them is understanding the local community's opinions, needs, and expectations to ensure that the new spaces also serve them.
Due to the diverse nature of each project in the company's portfolio, they needed a versatile base that would complement various colors and shapes without overpowering them. As a result, the developed key visual is relatively minimalist, with the most distinctive element being the logo.
To achieve a timeless yet unique style, they opted for two types of typography – slightly ornate and simple sans-serif. The color palette focuses on classic black and white, complemented by warm, subdued beige. All these elements are combined into straightforward creations with a harmonious layout.
Their goal was to create a brand image with a friendly and less corporate style that cares not only about aesthetics but also about human values. They also aimed to convey the brand's values through specific styles of photography and visualization, focusing on refined details and showcasing the experiences that await future residents.
