Is an editorial project created for BMW Spain
to detail information about the famous car, how it began in England
thanks to Alec Issigonis; till the new and contemporary models.
The 176 pages edition is filled with stickers, paper toys,
cardboard games, comics and infographics.
thanks to Alec Issigonis; till the new and contemporary models.
The 176 pages edition is filled with stickers, paper toys,
cardboard games, comics and infographics.
The main goal was to create an appealing way to show
the new Mini and the users' community around it,
respecting the corporate guidelines of the main brand.
Client:
Mini BMW [Spain]
Agency:
[Spain]
Art Direction:
relajaelcoco [Spain]
Layout assistant:
COLLABORATORS:
Comic: Juan Díaz Faes
Infographics
Graphic novel by Juan Díaz Faes
Illustration by: Romualdo Faura
