Awex - Modern Lighting Systems
The brand's lack of previous attention to marketing heightened the need for a new identity. It became a priority to adequately depict the current position of the brand. So that for the Recipient it is perceptible in the visual layer itself. The rebranding was to fulfill a dual purpose: to be a reflection of the current brand, but at the same time not to exclude the process of its development. The resulting visual identity was ultimately to be a synergistic combination of the idea and today's positioning of Awex. This became the main message that had to be properly communicated.
To this aim, a rebranding consisting of elements directly related to the brand identity was developed.Key visuals have been developed that have the advantage of being self-sufficient. They perfectly fulfill their task, functioning independently. At the same time, they are flexible to a variety of marketing needs.This is how we established the fundamental creative concepts that Awex is eagerly and successfully pursuing.
To this aim, a rebranding consisting of elements directly related to the brand identity was developed.Key visuals have been developed that have the advantage of being self-sufficient. They perfectly fulfill their task, functioning independently. At the same time, they are flexible to a variety of marketing needs.This is how we established the fundamental creative concepts that Awex is eagerly and successfully pursuing.
