LOGO DESIGN • WEB STRATEGY • WEB DESIGN • WEB DEVELOPMENT
Dever Fitness is a personal trainer based in Southern California, specializing in body transformations. The company wanted a website that reflected their sporty and sleek image, and they approached me to create a website that would help them attract more clients and promote their services.
I set out to create a website that was both visually appealing and easy to navigate. The first step in the process was to create a logo for Dever Fitness that would be modern and sporty. The logo was designed using a juxtaposition of bold and distressed type with a bit of an angle to show motion. The result is a logo that is simple, yet striking, and that perfectly represents the company's image.
The website design itself was created using a clean and simple layout, with a focus on action-based imagery. I used personal photos of the company's trainer in action, as well as stock images of athletes and equipment, to give the website a dynamic and energetic feel. This helped to create a sense of movement and energy on the site, which is a perfect reflection of the company's focus on body transformations.
In addition to the design, the website includes information about the company's various services, including in-person sessions, custom diet plans, and online training. This allows potential clients to easily understand the range of services offered by Dever Fitness and make informed decisions about which services would be most suitable for them and convert!
The website's color scheme is also reflective of the company's sporty image. I chose a combination of bold, bright colors and darker shades to create a website that is both eye-catching and easy on the eyes.
In conclusion, Dever Fitness' website was designed to be a sleek, sporty and action-based that is reflective of the company's image and services. The use of personal photos and a sleek looking logo helped to give the website an action based feel, and the clean and sleek layout ensures that the website is easy to navigate. The website's design is visually appealing, easy to navigate, and perfectly represents the company's image, including the range of services they offer.
