Logo • Branding • Web • UX • Photo • Video
Logo & Branding
This was a really fun project that involved a lot of different skill sets and coordination with multiple parties. The team and myself worked closely with the business owners to name the business and come up with a tagline that hints at superiority and health. The goal with the logo was to portray the desk moving upward and give it a little action.
We were given a few configurations of desks to put together and take apart for photos. I worked along side another designer to set up and shoot of all the parts to use on the website to promote the desks features.
Web & UX
Working with a developer we built a "Design Your Desk" experience using 3D models sent to us from Actio engineers. It was challenging getting the multiple layers to work together to appear as one desk. We used a lot of transparent .png space, lol! Visit ActioStandingDesk.com
Below is the "Design Your Desk" interface.
We filmed the desk b-roll in the above brand awareness video. We wanted to continue pushing the healthy aspect of the desk and chose stock video to help reinforce that.