Strategy & Planning
The clients main goals where more and higher-quality leads. They owned several different brands which created brand confusion. We decided to consolidate them into one unifying brand. Below are a few of the starting points on this project.
After going through a logo discovery processes the client decided to move forward with modernizing their current brand. I decided to emphasize the logo mark or the "O" in UOE by changing the outer ring to black and losing the gradient. I made the fonts larger as the older fonts made it hard to see when projected or printed small.
The Final Mockup
The hero is intended to be a looping video background. The main title informs the user of the exact services that UOE offers. I included call-to-actions throughout the site so the user can act when ready or find more information about the service.
Mirroring the soon-to-be site design, I created a few ads for the NACA National Convention magazine. A lucky winner got those Beats!