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    This client came with a very specific idea in mind for their branding and color. The company name is based on a yellow tandem bike owned by the c… Read More
    This client came with a very specific idea in mind for their branding and color. The company name is based on a yellow tandem bike owned by the client. It's a marketing company that works specifically with awning companies. With round one my intention was to see which direction interests the client. Do they want something clean, abstract, bold, etc.? Read Less
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LOGO • BRANDING • LANDING PAGE
The Logo: Round 1

This client came with a very specific idea in mind for their branding and color. The company name is based on a yellow tandem bike owned by the client. It's a marketing company that works specifically with awning companies.

With round one my intention was to see which direction interests the client. Do they want something clean, abstract, bold, etc.?
The Logo: Round 2

With round 1 we discovered that the client likes the black bike with the yellow wheels. They were a little unsure of the font weight used in the above example.
The Final Logo & Landing Page

We ended on a slab-serif font and a somewhat rough appearance. We felt this created an approachable feel that would help instill a bit of trust. Below the logo you'll find the first mock up of the landing page used to launch the brand.