HTI is the global leader and pioneer in water filtration with their commercial Forward Osmosis (FO) membrane material. Their efforts touch on humanitarian aid, survival, recreational and military use.
HTI's product line, the Hydropack, functions with branding that does not do justice to the product. The current packaging feels outdated and features imagery that does not accurately depict the uses. This called for a complete overhaul of HTI branding with new color palette, typefaces, visual elements and iconography.
In assessing existing branding and the needs of end users it became very clear that everything needed to be simple, clean and easy to identitify. Straightforward icons and graphs help translate information, diagonal lines indicate the emergency use, bold color scheme makes identitification easy and photography always places the consumer with the product.
In assessing existing branding and the needs of end users it became very clear that everything needed to be simple, clean and easy to identitify. Straightforward icons and graphs help translate information, diagonal lines indicate the emergency use, bold color scheme makes identitification easy and photography always places the consumer with the product.
