The Fiesta Bowl Block Party is a New Year's Eve celebration featuring various fun and colorful activities. For this year's branding I explored ways of presenting the location, entertainment and vibrant visuals. Confetti, fireworks, neon and different personas convey the fun party atmosphere. More subtle elements like palm trees and bridges are a part of the iconic location. Collateral of Posters, flyers, credentials, tickets, digital ads and social campaigns.