Observerly
brand + identity
Observerly is an astronomical platform for the modern web age. Conceptually the logo mark combines three key elements; optics, light and behaviour. With the ability to be animated, allowing it to rotate, emulating the behaviour of light travelling through a lens. The static logo marks 'refracting graphic elements' are ordered to mimic a sunrise symbolic of how we see our closest star here on Earth.
Images + mark:
™ Observerly
