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House of Wisdom
Public Library, Sharjah
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The Challenge
Creating a timeless, bold & memorable brand to headline the new Sharjah Library & Culture Center, one that is worthy of the world class architecture by Foster + Partners and can help usher Sharjah into a new cultural era.
The Outcome
A strong and refined brand that captures the positioning and expectation of the project, aligns with the architecture and allows the House of Wisdom to speak both internationally and locally.
The Impact
A brand and project that will help lead a new wave of cultural and creative development in Sharjah.
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Client: Shurooq
Creative Direction: Nuno Abreu
Graphic Design: Müge Özcan
Strategic Team: Nuno Paiva, Joana, Abreu, Jonny Kennaugh
