Indigo
Brand Campaign, "Turn The Page"
Concept, Script, Creative Direction, Visual Design, Production
Concept, Script, Creative Direction, Visual Design, Production
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Indigo is the beloved, iconic Canadian retailer known for their core offering of books and curated selection of wares for good living across home, wellness, kids, baby, and beyond.
For their 2021 Back to School Campaign, Wedge worked in close collaboration with Indigo Chief Creative Officer Nathan Williams (co-founder of Kinfolk Magazine), from early concept through to creative production. At a time when the world was newly emerging from covid captivity, a punch of optimism, color, and fun, was needed most. “Turn the Page” became the declarative campaign statement, calling all to move forward with all we’ve got.
From concept to script and creative direction, the campaign came to life in collaboration with New York based, Tunisian photographer/director Oumayma B. Tanfous.
2021 The Brand Identity, "Wedge collaborate with Oumayma B. Tanfous on Indigo’s ‘Turn the Page’ back-to-school campaign."
2021 Strategy Magazine, "Indigo Turns the Page for back-to-School."
From concept to script and creative direction, the campaign came to life in collaboration with New York based, Tunisian photographer/director Oumayma B. Tanfous.
2021 The Brand Identity, "Wedge collaborate with Oumayma B. Tanfous on Indigo’s ‘Turn the Page’ back-to-school campaign."
2021 Strategy Magazine, "Indigo Turns the Page for back-to-School."
