ShinhanCard is Korea’s leading card company. ShinhanCard wanted to produce special edition credit card for the MZ generation. Mobetterworks developed a message that the young generation could relate to and produced a lucky two-dollar shaped card and limited edition goods.
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Date. November 2021
Partner. Shinhan Card
ShinhanCard, Korea’s leading card company, wanted to break away from the image of high-age card company and develop a card that can be used by the young generation. Under the message ‘Small Work Big Money’, Mobetterworks devised an experience elements so that the young generation can play with card.
Two dollars means that luck will come if owner carries it around in wallet. Mobetterworks developed a card design that combines the symbolism of lucky $2 with cards to bring the big money, so that, a card was created that owners want to keep carrying.
Under the slogan “A Little Joke for Free Workers”, Mobetterworks is a brand that tells playful jokes to workers. We suggest a better way of working, both online and offline, across products and contents. Mobetterworks brand story is being released on the Youtube channel ‘MoTV'
MoTV is a media that records Mobills’s activities and shows our thoughts. It started with the original series <Mochoon the Brand Maker>, which contains the process of launching the brand “Mobetterworks”. MoTV expanded its content to the <Real Advice> series and <Nu-Branding> series, and had a fandom called Mozzang-e. As of Aug 2021, it has attracted 56K subscribers and has become a Youtube channel for workers.
