A space for
giving visibility
and value to the
work of Damm’s
giving visibility
and value to the
work of Damm’s
female employees.
Client
Client
The Damm group has been producing beer since 1876. In all this time of evolution, they continue to see clearly that the beer and brewing world is still full of stereotypes on all levels. Beyond the many preconceived ideas that are still present at the product consumption stage (“ladies don’t drink beer”), prejudices start at the very beginning of the brewing process. But Damm knows for a fact that beer is also a women’s thing. That’s why, on Women’s Day, they wanted to highlight the crucial role that all their female workers play in the company’s development through an internal campaign.
Challenge
The objective of the campaign was clear from the start: to demonstrate Damm Group’s real commitment to equality. In recent decades, Damm has managed to increase the female presence in its workforce to 39%.
But when we suggested that they highlight this fact, the response was both disconcerting and hopeful: “For us, this figure won’t be noteworthy until we have achieved real equality and at least half of our workforce is made up of women.” A big statement of intent, to say the least.
But when we suggested that they highlight this fact, the response was both disconcerting and hopeful: “For us, this figure won’t be noteworthy until we have achieved real equality and at least half of our workforce is made up of women.” A big statement of intent, to say the least.
Solution
We picked up the paper and pencil again and that’s how Historias Damm was born: a space for giving visibility and value to the work of Damm’s female employees through their stories. Besides filming an audiovisual piece, we launched an interactive landing page featuring the profile of some of Damm’s female employees, with the aim of encouraging users to stay and investigate.
The landing, soaked by the visual identity developed for the campaign, shows a harmony that breathes the same concept throughout the site but still reflecting the uniqueness of each personal story. A simple but carefully designed landing page with all kinds of microinteractions, effects, parallax, etc.
Historias Damm is a project that we will always remember for two reasons. Firstly, for the synergies we created between different areas and the great work we did together, in which management, conceptualisation, art and web design were fundamental elements of the project. Secondly, but no less important, for the opportunity to discover and tell the story of our protagonists.
The landing, soaked by the visual identity developed for the campaign, shows a harmony that breathes the same concept throughout the site but still reflecting the uniqueness of each personal story. A simple but carefully designed landing page with all kinds of microinteractions, effects, parallax, etc.
Historias Damm is a project that we will always remember for two reasons. Firstly, for the synergies we created between different areas and the great work we did together, in which management, conceptualisation, art and web design were fundamental elements of the project. Secondly, but no less important, for the opportunity to discover and tell the story of our protagonists.
