Pronutro + HIP2b2 Brand Challenge

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This was a live brief provided by a collaboration between Pronutro and HIP2B2 to initiate and celebrate the profound impact of Science and Mathamatics within the school system. They want to emphasise the importance of these two subjects within the educational system and industry whilst persuading future scholars to acknowlege and appropriate them. Through this brand challenge the two brands wanted to proove that Science and Maths can provide fun and gratification.

Inspired by the scientific element to Pronutro’s collaboration with HIP2B2, I did not want to go for the generic bowl and ‘sludge’ looking porridge and cluttered back designs. Diverting considerably from the brief, I still managed to maintain Pronutro’s trade of being one of South Africa’s oldest breakfast products through aged textures etc. and the forward thinking seen in HIP2B2.

process work

The main feature of the design derives from this photograph

process work: the initial stages of face definition

Final design of the main featuring character

- the hair has been refined and the mouth was removed for visual coherence

Caramel flavour close up

Caramel flavour full flat pack

The use of iconography is widely used whilst maintaining the clients preference to colours

Caramel flavour close up

Coffee flavour close up

- the three flavours of this new range of Pronutro was created through 3 winning nation wide schools who were put to the test on creating a new flavour for the traditional South African branded breakfast meal.