For my 3 of a kind I chose 3 various cheese as my subject product range. Playing with wit and analogies of cheese & maturity through the medium of photography comes ‘The Aging Room’. Using life’s key element of time & death and how cheese is always more refined when matured, I commissioned the good folk of Heritage Manor Ritirement Home to ‘Say Cheese’ for this humorous approach to these delicatessens. Incorporating my own photography, I adopted an illustrative highlight to accompany the images but also using other processes such as laser cutting, etching and spot varnishing.
 
Researching the intricate details of the origins of the 3 various cheeses, their traditional methods and histories, I carried that collected information throughout the look and feel, creating an air of nostalgia.
    
 
HUMOR HAS THE CAPACITY TO OVERIDE THE NORMAL DEFENCES_
        ITS THE ENEMY OF AUTHORITY, WHICH IS WHY IT CHALLENGES THE USUAL NORM SEEN IN THE ELABORATE & CLASSICAL APPROACH OF DESIGNS.
            >                    .
Cheddar Cheese cover ©2013 Jodia Steenkamp
 
Copywriting excerpt
The unrivaled Queen of Cheese has been immortalized in a relatively hard, pale yellow to off white configuration. Close in texture with a tendency to melt in the mouth with its rich full and fine flavors. As this slightly earthy and crumbly queen of cheeses matures, she should form large crystals which add to her zesty personality. Being an industrial and artisan cheese, her extra sharp, mature and vintage flavor indicates the presence of a lengthy maturation period, which keeps this fighter still kicking in her old age. ©js
Blue Cheese cover ©2013 Jodia Steenkamp
 
Copywriting excerpt
Though believed to be found by accident, don't let her Royal Blue Stilton's blue veined exterior fool you. Depending on her cure's intensity, her aroma and taste vary day by day. At times, she is described as a Cheddar with veins - the Queen of Cheeses. Achieving that spicy piquancy through aging in the aging room. It is her natural thick crust and creamy interior with pronounced blue veins that sets her apart. ©js
Cheddar Cheese cover ©2013 Jodia Steenkamp
 
Copywriting excerpt
One of the worlds most expensive cheeses, the Grana Padano Cheese is the holy of hollies. Preserved in the monastery itself, this Parmigiano-Reggiano was created by the Gisterician Monks of the Chiaravalle. For the hardcore dwell folk that consume mountains of macaroni and ravioli, this hard, sharp, dry Italian cheese is best when meditating in the aging room for long periods before consumption. In the name of cheese, till death does it ripen. ©js
 
ADVERT I sent out to my town's local retirement village requesting the recruitment of any spontaneous old timers-the results were phenominal.
 
[stock image used]
The Ageing Room
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The Ageing Room

The aim of the project was to create a 3d twist into the realm of packaging built upon a conceptual take or a smile in the mind to create a more Read More
15
502
3
Published: