Jake has been working in the creative industry for 18 years now. This includes helping build the agency Publicis Machine and an 11-year stint at Ogilvy Cape Town, where his career actually began in client service. Not ideal, but we all pay our dues somewhere.
During his 18-year career, he has taken blue-chip brands like Red Bull, Volkswagen, SAB, MWE, Adidas, Nando's and Marmite to new creative heights both locally and internationally including the global launches of the new Castrol Masterbrand, Castrol Edge and The Castrol Index starring Cristiano Ronaldo.
As a member of the Creative Circle of South Africa, he has judged local Creative Circle events including The South African Loerie Awards, sitting on the Digital, Design, Tv, Print and Integrated panels, showing experience across all advertising platforms.
He has also been the recipient of numerous awards including Cannes and Clios, One Shows, D&AD’s, Loeries and Eagles, constantly proving that a highly creative approach can also yield ROI focused campaigns. His work, both professionally and personally, has been published in various industry publications, both printed and digital.
Besides championing creative work Jake also champions agency culture with initiatives like Project Apollo, Wolves and 13. He believes getting people to work hard for each other is key to a great agency. A strong agency culture facilitates this and he is often asked to talk externally on the subject.
As one of the founding partners of what is now Publicis Machine highlights for Jake have been watching the agency grow to become a real creative force in South Africa, winning Break-Through Agency of the Year and securing a the top 10 creative ranking at the Loerie Awards. This is thanks to campaigns produced for clients like Marmite, RGBC, Nando's, Adidas and Red Bull.
His latest project is throwback surf brand York Surf, of which he is co-founder and creative director.
Jake lives in Cape Town. Loves the city and the people in it. He also loves the internet, surfing, reading, gardening, running and squash. He has two dogs. They’re ok.
VW Cabriolet: “Sunset” - Cannes shortlist
VW Cabriolet: “Sunset” – D&AD In Book
VW Cabriolet: “Sunset, Moon, Rainbow” – Ogilvy Red Hot 9
VW DSG Gearbox: “Dice” - Loerie Print Silver
VW DSG Gearbox: “Dice” – 2nd place Ad of the year
VW Satellite Navigation: “Marco Polo TV” – Ogilvy Red Hot 11
VW Crosspolo: “Game drive” - Loerie Print bronze
VW R32: “Ball” – Cannes Bronze.
VW R32: “Ball” – One Show Merit
VW R32: “Ball” – Clio Shortlist
VW R32: “Ball” – Loerie Print Silver.
VW R32: “Ball” – London International Awards Silver
NSRI Anniversary: - One Show Merit
NSRI Anniversary: - London international Finalist
NSRI Anniversary: - Clio Finalist
NSRI Anniversary: - Loerie Print Campaign Bronze
Marmite: “Don’t be afraid of the Dark”- One Show- Finalist
Marmite Halloween: - D&AD In book, Illustration for Advertising
Marmite Halloween: - Loerie Silver Communication Design
Marmite: “Don’t be afraid of the Dark” - Loerie Poster Campaign Gold
Marmite: “Don’t be afraid of the Dark”- Loerie Craft Certificate
Marmite Halloween: - Loerie Bronze Direct mail
Marmite Halloween: - Assegai Gold Art Direction
Marmite Halloween: - Assegai Gold integrated Campaign
Patron: Loerie Silver Direct/Dimensional Mail
Habari Media Calendar: "Digital Heroes: Loerie Silver- Brand Identity and Collateral
Habari Media Calendar: "Digital Heroes: Loerie Illustration Craft Certificate- Comm Design
Marmite Blogger Drop: Cannes Design Lion Silver, Packaging design
Marmite Blogger Drop: Loerie Silver Brand ID &Collateral/Direct&Promotional Mail
Marmite Blogger Drop: Loerie Silver Direct & PR/Direct Dimensional Mail
Marmite Blogger Drop: Loerie Silver Communication Design
Marmite Blogger Drop: Loerie Craft Certificate Illustration Craft
Marmite Blogger Drop: Assegai Silver Art Direction
Somewhere Travel: Clio Bronze Identity Design
Habari Media Calendar:Geek Gods: Loerie Illustration Craft Certificate
Marmite: "Mother Didn't Tell you" - Loerie Integrated Campaign Bronze
Marmite: "Mother Didn't Tell you" Bookmarks Integrated Campaign Bronze
“Habari Media Pow Wow Calendar”Gold Assegai; Art Direction,
Red Bull X-Fighters (Live Events) : Bronze Loerie
“Red Bull X Fighters Media Kit”Bronze Assegai; Art Direction,
“Red Bull X Fighters Media Kit”Bronze Assegai; 3D,
Red Bull- Doodle Art (Live events)
Red Bull-Doodle Art (Live events) Loeries Craft Certificate
Red Bull- Doodle Art (Promo & Direct) Cristal Shortlist
Play- Doh - Makes Smart Kids ‘Cookies’ Bronze Cannes Lion for Outdoor
Play-Doh Smart Kids Campaign Creative Circle Ad of the Month first:
Play-Doh – Makes Smart Kids (Print) Loeries Campaign Bronze:
Play- Doh - Makes Smart Kids ‘Cookies’ Silver Cristal
Play- Doh - D&AD Pencil
Trivial Pursuit - Close but no wedge (Print) Loeries Campaign Silver:
Trivial Pursuit Creative Circle Ad of the Month Third:
Trivial Pursuit – Close but no Wedge Campaign (Print) Cristal Shortlist
Trivial Pursuit – Close but no Wedge Campaign 1st place ad of the year SA.
SureSlim – The Chocolate Flyer Silver Loerie (Media Innovation)
SureSlim Chocolate Flyer Creative Circle Ad of the Month first:
SureSlim - The Chocolate Flyer (Promo and Direct) Gold Cristal
“Nandos #16 Pictures”Bronze Assegai; Social Media,
Letters, Heat Magazine: Bronze Loerie for Digital and Interactive Communication;
Adidas Originals Unite Joburg: Bronze Loerie for Events and PR; Live Events,
Relocation- Freqncy Sound Studio”: Bronze Loerie Tactical Use of Newspaper,
SAPublication Awards, Best Digital Publication, Jeep
Financial Mail Adfocus ‘Agency of the Year Finalists 2014’
Agency to Watch 2014 & 2015 ’ (Marklives Survey)
Castrol Edge global launch
Castrol Masterbrand global launch
BP Ultimate global
Creative Director Castrol Magnatec Global Launch
Creative Director Castrol Edge, Ronaldo Ambassador Launch Campaign. Read Less