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Vacation Classic Lotion - Packaging Design

Graphic Design
2021
Vacation Inc. 
Packaging Design

Vacation Inc. is the 1986-inspired brainchild of Miami's Poolside.fm, and its co-founders. They enlisted Wedge to bring this vision to life across a packaging design system with an "Excessively Good Sunscreen" that feels like it belongs on the set of Baywatch or at a Club Med getaway. The aesthetic signature of this specific era saw 'more is more' when it comes to information systems and cheeky tone. The colour palette is inspired by summer. Blue speaks to the ocean and yellow to the sun. 

All images are owned by Vacation Inc.
Vacation Classic Lotion - Packaging Design
Published:

Vacation Classic Lotion - Packaging Design

Published: