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Hello. I’m Nathanael Potter, creative director, curator, writer, art director, designer and curious bloke. As long as I remember I have needed to create. It started with drawing, then building things, then there was graffiti and now it's all of the above and more combined with fixing business problems.

I create … Read More
Hello. I’m Nathanael Potter, creative director, curator, writer, art director, designer and curious bloke. As long as I remember I have needed to create. It started with drawing, then building things, then there was graffiti and now it's all of the above and more combined with fixing business problems.

I create work to inspire people to live fun, fulfilling, and rewarding lives, to seek out new ground and new challenges. I seek a genuine understanding of the cultures and brands that I speak for, and the cultures that my work speaks to. The stories that I create are impactful
with persuasive take aways, that stand out and force consumers to pay attention.

My ambition for well crafted product, is matched with effective creative strategy to bring brands into culturally relevant conversations.

These days every brand needs to be ‘emotional'. This is where I come in. I get to the very heart of a brand's core values to uncover the single emotion that is present within. This hook is my key to creating desire and interest within the audience. All my creative projects need to be perfectly dressed, so craftmanship - whether that be appropriately executed art direction, commanding and enticing messaging or innovative use of technology - sends the idea into market. I am able to articulate and communicate ideas in ways that both creative teams and clients understand clearly.

Doing it my way means that you never scratch the surface, you smash through it to find the insight that will drive the campaign and inspire the creative team to do their best work yet. I believe that advertising can inspire people for good and make life’s better – feel free to challenge me.
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