As ECD in the Zurich office of Factory, I am responsible for all the creative/digital product and stratgey that we produce for European and U.S based clients and global brands. I am driven by ideas first and foremost, and collaboration across all the disciplines and cultural backgrounds within the agency is how we push those ideas to their full potential.

Combining our experienced strategic team with a strong creative and digital units enables us to create advanced digital experiences for our clients that add depth to our integrated campaigns.

Factory Design Labs Zürich specializes in the outdoor sports and lifestyle markets. Since setting up in Europe, I have partnered with The North Face (AOR), HEAD (tennis and winter sports), Scott Sports, W Hotels, Verbier Tourist Board, Oakley, Ralph Lauren, Sunrise, and Ochsner Sport.

The agency is an active part of the Factory Design Labs global network, which is headquartered in Denver, Colorado, meaning that I manage our product across global teams to create culturally relevant work in all markets.

I lead all creative strategies, agency pitches, integrated campaigns and project work as the Executive Creative Director, partnering with a Brand Strategist to build robust and flexible solutions for our clients business needs.

I work front line with our clients in the U.S, Switzerland and Austria to ensure client clarity throughout the creative process. My career path to date has given me the necessary experience to lead creative and digital teams, manage clients and produce award winning creative.

At the end of 2011 Factory opened offices in Verbier, Switzerland and Shanghai, China. I was invited to join the set up team in the Verbier office as CD. Shortly after opening our doors we won the European ATL account for The North Face ensuring Factory the global account. Not long after we also started working on projects for Ralph Lauren, Oakley, Faction ski's, Scott Sports and W Hotels.

During 2013 I recruited a multi skilled creative team to answer the campaign requirements of our ever growing client list. The team consists of creatives that are passionate about outdoor sports and professionally are led by strategy and exacting in creative execution with a fine eye for production detail.

Since joining I have led all the agency pitches, campaigns and project work as the Creative Director, partnering with a Planning Director to build robust and clear creative solutions for our clients communications needs. Project work to date includes:

The North Face : F13 fully integrated brand campaign.
The North Face : F13 Steep Series launch campaign (ATL, digital, retail, social activation)
The North Face : F13 Thermoball launch campaign (ATL, digital, retail, social activation)
The North Face : F13 Summit Series activity based marketing campaign (BTL, digital, retail)
The North Face : S14 fully integrated brand campaign (ATL, digital, retail, social activation)
The North Face : F14 Steep Series campaign (ATL, digital, retail, social activation)
The North Face : F14 Thermoball campaign (ATL, digital, retail, social activation)
The North Face : F14 Summit Series activity based marketing campaign (BTL, digital, retail)
The North Face : S15 fully integrated brand campaign (ATL, digital, retail, social activation)
Oakley : 'Disruptive by Design' brand campaign and visual language development.
Ralph Lauren : S14 communications platform strategy and integrated campaign.
Faction Ski's : Brand book and communications platform strategy.
Scott Sports : Visual identity system and brand development strategy.

Projects include:

Hyundai UK - Art direction guide lines and visual identity system.
Denim & Supply, Ralph Lauren - Brand launch strategy and communications campaign. Spring/Summer 2012 integrated campaign featuring 360 immersive online film content and digital activation.
PZ Cussons - Digital platform and integrated digital comms plan.
Harrods - Seasonal fashion campaign art direction.
BPI - Anti piracy Music Matters program development and millennial communications strategy.
The Brit Awards - Broadcast treatment and digital platform development integrating second screen experiential and social outreach strategy.
Audi UK - Site specific digital/social experiential.
BRIT Awards 2012 - ‘Something for the Fans’ fully integrated campaign.
Grand Marnier - European website launch and digital activation.
TigerPistol.com - Online Facebook app creation platform.
The Olivier Awards - Digital activation and social strategy.
Mastercard - MasterCard.co.uk redesign and UK social media strategy.
WESC - Seasonal digital campaigns and marketing strategy.

As creative director, at U-DOX I was responsible for the growth and management of a multi disciplined creative and digital team that included digital and graphic designers, animators, and a production team. Together we created and managed a wide range of work that included seasonal trend focused campaigns for leading fashion and sportswear brands: adidas Originals, Ralph Lauren, Dickies, Levi’s, Reebok and Nike (Asia)

I led all the integrated communications strategies and the application of campaign creative in all channels, that used innovative storytelling devices to engaged audiences through broadcast, digital, social media and traditional advertising.

My other key responsibilities were always being visible and front line with our clients around Europe and in Asia. Management of finances and business development including all new business. Creation and writing of all pitches and creative/digital presentations. Resourcing for all new projects. Art direction from concept to production of all photographic, animated and film output. Including short film and documentary for Ralph Lauren, adidas Originals and Reebok:

http://vimeo.com/18957253

http://vimeo.com/18912561

http://vimeo.com/18432288

Artorial was an arts agency that worked with brands and artists on arts based projects, produced art exhibitions and managed art sales. Representing a range of artists from New York to the Black Forest, Artorial acted on behalf of these artists to produce unique and engaging environments tailored to the work of the artist. Designing exhibitions and live events that combine and utilise location, lighting, set design and music to complement the artworks. Representing Futura2000, Stash, Stefan Strumbel, Yassine ‘YAZE’ Mekhnache and Reudiger Glatz.

Making art viewing both stimulating and informative was key as the creative director when producing shows and managing the Art Stars Project for Ralph Lauren. I set up Artorial initially to produce and curate the Oyssey Two show in Berlin with Futura2000:

http://slamxhype.com/art-design/futura-interview-from-odyssey-two-berlin/

http://hypebeast.com/2009/09/futura-odyssey-video/

Mad Krunk was set up as a result of and amid the street art boom of 2006 – 07. The 4 directors, including me, all held close links to the street art and contemporary art world. We set out to take art show promotion to new heights through our expertise in advertising and ‘hype’ marketing through social media and blog sites.

Our launch show Strategic Synchronicity by Futura2000 presented an entirely new collection of large scale paintings by the New York artist, repositioning him as a pioneer of the street art movement. The show featured a bespoke sound track produced by Damien Taylor (Bjork, The Prodigy, Stone Lions) that was designed to create a soundscape that acted as an extension of the artwork on display. We also invested considerable time into the catalogue which presented the history of the artist so visitors were able to see, hear and read about the creation of artworks.

http://www.juxtapoz.com/Current/photos-futuras-qstrategic-synchronicityq

http://slamxhype.com/art-design/futuras-strategic-synchronicity-show-sells-out-in-la/

Our follow up show in Dubai was a presentation of work by Futura2000, Stash and Phil Frost. After the success of the show in L.A we wanted to take our style of presentation to a contrasting audience and market.

Fine art print releases followed from Futura2000 under the KRUNK branding. We also invested in the production and creation of ‘Next stop destination’ (working title), a feature length documentary that tells the journey of Futura2000 from subway trains and Downtown New York to the successful brand and street art pioneer.

Harrods: Art director for instore POS, advertising and publishing projects

IPC Media: Design and art direction on special projects with Andy Cowles

Westfield London: Launch campaign for London Fashion Week

Financial News: Art direction for mens style magazine

Deadline (TV show, ITV2): On screen art director along side Janet Street Porter (editor), as part of a reality TV show.

Launch art director of ‘The Sunday Times Travel Magazine’. Working with John Witherow (ST editor) to ensure an individual look and a design that was sympathetic to The Sunday Times brand and appealing to its target female readership. The magazine fulfilled its original target to outsell Conde Nast Traveller on the UK news stand.

Art direction and design of new magazine look & feel, including creation of unique house font, cover criteria, style sheets and design layout

Management and recruitment of design team and picture desk

Commissioning and art direction of all original photography

Art director for Lexus and Toyota. All design and publishing projects involved extensive art direction of original photography from advertising to editorial standard. Commissioning, art directing and controlling budgets over a variety of photography including: location, studio, interiors, fashion and lifestyle. I also acted as art director over other group projects including pitches and new business that required a variety of different design solutions.

As senior designer I was working on graphic design and advertising for print and radio - from concept to artwork for the MOBOs, BRIT Awards and Dancestar awards. I primarily worked on music and entertainment based projects being encouraged to be experimental with use of typography and graphic design.

Brand development for Mars, Aunt Bessie and Golden Wonder. Within this role I was responsible for creating the look of well known confectionery such as Milky Way Stars and creating brand imagery for the Aunt Bessie range to give an appropriate market positioning at the launch period. I was also responsible for creating hand drawn story boards for advertising of products in development.

I attended Berkshire College of Art & Design whilst working as a junior designer to gain City and Guilds qualifications. At the start of my training I was simply the studio junior, by the end of my training I was taking briefs and presenting work to clients. I owe much of my career and talent to the inspiration and trust placed on me during my time at Isosceles