Central Embassy has a global outlook that is setting a new standard in urban retail throughout South-East Asia. This new development required a digital platform concept, UX and UI design that was informed by the contemporary architecture of the building.
With strong links to art and urban culture inherent throughout the development, I developed a full arts outreach program, social media strategy and PR plan ensuring Central Embassy will be the new retail and style face of Thailand, anchored by a forward thinking ethos that aims to educate, stimulate and delight.
