If you look at (any) letter "S", it has two gulfs, (letter is land and white space is the sea). When you look at the mark that way, arrows are pointing inside gulfs/harbours (import). On the top and bottom of the mark you can see half-arrows pointing out (export).
There are around 200.000 reindeer in Finland (Lapland region). They are part of culture and lifestyle. Many people are reindeer owners and use them for food, transport and even for racing.
Reindeer is the symbol of soul guardian, honor of life.They are also one of the first beasts of provision relied for food, supplies, warm clothing and tools,which is nice connection to importing and distributing goods.
Besides from that, Rudolph (the red nosed reindeer) is the biggest exporter in the world, even though he works only one night a year :D
Petri Hind, Purchasing Manager
" Right now I am seriously impressed, your design is simply fantastic! The moment of opening the mail was quite confusing, since I didn´t know what to expect, but you made me definitely speechless for a while there. So the first reaction / impression: Awesome! "
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