Our design approach towards the Romero+McPaul website focused on creating a shopping experience that enabled the user to interact and appreciate the brand's products, offers and sales while immersing him or her in the Romero+McPaul lifestyle. The interactive elements of the site allow the user not only to easily navigate through the ample selection of products but also create their very own custom shoes. With a global reach in mind, the site is also available in Spanish, Italian and French, intending to make this brand available for the world's adventurous elite.