Red Bull Music Academy — Global Project

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Red Bull Music Academy — Porto Hub

The Redbull Music Academy (RBMA) represents the strength of the culture of original music and returned in 2011 to Porto, after in 2009 and 2010 have been at Lx Factory in Lisbon.

Brief

Develop the image and communication for the entire RBMA Porto Hub event, exploring the tailor-made natural principle in all the identified communication actions. “O Conspirador” - The Conspirator - compiles all the information of the event, introducing further information and pictures of the city

The concept

The starting point was a universe of ownership and traditional elements present in the industrial culture of downtown, contextualized in the use of two themes: Typographic and Fabric Warehouse. On this basis we shape (literally) the image and creative principle of the whole event re-inventing a contemporary language based on a traditional approach.

The process

We explored the fabrics not only as subject but as part of physical and usable objects, twisting and writing elements and materials in the pieces of communication, as laces,
fabrics and screen printing.

The re-interpretation of these elements reinforced the creative character of the factors taken into disuse and outdated.

ID Motion based

Type

The main type chosen for the project Porto Hub is Bazaar from designer Olinda Martins.
The type is inspired in a collection of commercial signage, marked by strong industrial component of downtown (Rua Faria Guimarães, Rua das Flores,Rua do Almada, Nasoni Steet. We choose this font and then reinvented it based in dynamic and fluid compositions.

Photography

The photographic work of Moni Haworth (Uk) - a photographer with a unique work, urban, and spontaneous. The photos are everyday situations apparently without production in a performance, puzzling or strange exhibit that naturally supports the message and results in an intentional random and spontaneous inspiring shots.