Quercus Eight, formerly Hardy Publishing established 1945, developed a new business model as a creative communication specialists offering a wider variety of services. The name change and Re-Brand to Quercus Eight was integral to reinforcing their new direction and delivered concisely an extended set of services to clients.
Insight
Quercus Eight is a creative communications specialist, providing: Innovation though creative solutions and design excellence, gaining tangible results. Success is Collaboration.
Deliverables
Deliverables
The re-brand needed to engage with the new business direction whilst referencing a heritage of 64yrs. The name, Quercus Eight embodies heritage whilst the brand collateral references print excellence.
We developed a series of unique design solutions for new business, conceptually based around the number 8. Used in a variety of manners 8 is referenced subtly across the brand as a divisible for their core services and most noticeably a unique angled die-cut. We delivered a full package of digital documents to accompany
the re-brand, ranging from Microsoft Word template files to speed up the administration process, InDesign templates with hot keys for new business proposals.
Results
The re-brand took advantage of the market opportunity, positively impacting on the growth at Quercus Eight and client awareness.
Re-gained a 3yr contract with the British Horse Society, worth £250,000.
Gained The Rider magazine for the British Riding Clubs.
&&& Creative as a design agency define differentiation perfectly. The organisation prides itself on creating a business relationship that is truly inspirational. Creativity is at the heart of every service and thing that they do to give their clients business value.
Jennifer Allen, Account Director, Quercus Eight
Won NHS Conference contract to produce their News Bulletins for the Primary Care Trust.
