&&& was asked by Rem Koolhaas, Principle of OMA/AMO to design an inventory of seven years of OMAs tireless labor. A follow up book to his hugely successful SMLXL and Delirious New York.
Create a book that effectively communicated 7 years of one of the most influential institutions and architects of our time.
We challenged the idea of the architectural book producing a magazine book hybrid or mook that was immediate, cheap and throw-away. The narrative flows geographically taking the reader East through projects, research plotting the cultural shift within OMA/AMO. The
book extended into an exhibition held at the Neue National Galerie, neue-nationalgalerie.de Berlin, whereby designed pages unfolded back to back as wall dividers. The spray paint logo was emblazoned across the glass façade.
Content has inspired a new generation of architects and architectural books.
The original book has become a collectors item worth 40 times its original value.
If form is content, then Content owes its form to designers at &&&, Simon Brown and Jon Link... &&& have had no prior experience in working with architects. And this is what makes Content so refreshingly impious and new...
You dont read Content in linear fashion, you page through it amazed, gradually acquiring Koolhaas ultra-cultivated taste for the bizarre.