MOI&Cie new women digital tv channel
Development of TV brand and visual identity for MOI&cie, a new woman digital TV channel of TVA group. Targeting women between 35 to 45 years. Creative and film direction, broadcast and motion design. More over of 15 TV idents has be produce for the on-air imagery of the new woman channel. This series of powerful vignettes MOI&cie as Inspired by the chic lit. Discovering a various women profiles through their intrinsic qualities over funny situations. Visually staged in a bit retro graphic bohemian minimalist stylistic. Inspiring a strong feminine imagery, free spirit and accessible.
Channel: MOI& cie - TVA-member Québecor
Customers: Denis Dubois, VP TVA specialized channel, Johanne Ménard brand director, Martine Adam, program director
Creative: mémoire liquide
Production: Stéphane Parent TVAccess
Film Director: Christian Langlois
1AD : Isabelle Brutus
Stylist: Julie Anne Tremblay
Director of Photography: Alexandre Bussière
Set Manager: Nadine Petit Clerc
TLC: Maina Miltza
Cast: Maxime Giroux
Cut and editorial: Miguel Raymond
Production Manager: Suzanne Roy
Production Coordinator: Véronique Denis
Motion design and post production: Fly Studio, Charles Bertrand
Coordination of post production: Valérie Dufour
Music: Mathieu Lafontaine
Sound recordist: TVApost production
Promotions: Salvatore Scali and Maude Quirion, TVA Promotions
