Film direction, choreography, dance performance, luxury car, liquid paint, product shot
Keep It Flowing is a new digital campaign to celebrate the 15th anniversary of PPS paint system of the global brand 3M, signed by the high profile Canadian commercial film director Christian Langlois and produced by the Faycal Hajji, executive producer from Fh Studio. Through an awesome music video popping breakdance choreography and color spray splash experience, built on rhythm of a big beat, trap style music soundtrack composed by Voyce Music, this creative digital introducing the new version 2.0 of PPS paint system and try to reach the young professional painters of the transportation industries via social media and the web. Behind an awesome artistic performance, it’s a strategic casting to drive cleverly traffic in social media and in the web with a new kind of  “influencers”, featuring Max Green aka Greenteck, a World champion popper breakdancer and a bunch of other great dancers : Liam, Alex Dunn, Anthony.  This digital it's a tribute to the simplicity, quick use and efficiency of 3m pps paint system,  An metaphoric interpretation of performance, flexibility, friendly user and the next level of innovation spray painting by 3m technology. 

This is a impactful, promising and a first collaboration for FH-studio, Faycal Hajji EP Montreal based production house with the director Christian Langlois, multi awards winner: Cannes lion, Webbies, LIA, Clio, Promax BDA, SXSW awards…

Brand: 3M 
Title: Keep It Flowing
Client: 3M Canada
Media: Film, Digital, Content and Intergrated
Product: PPS
Agency: Bam Strategy 
Creative Director: Jeff Abracen
Account Supervisor: Brittany Wroblewski

Production House: FH Studio
Film Director: Christian Langlois
Executive Producer: Faycal Hajji, FH Studio
Producer: Charles Massicote
Director of Photography: Cody Larocque
Production Designer: JF Clement
Choreagrapher: Alex Dunn
Dancers: Max Green, Alex Dunn, AnthonyProduction coordinator: Michel Beauchemin
Editor / Cut : Chris Lang, Son of Fritz
Post production, Online and Color grading: Jonathan Tremblay, La Post
Music: Voyce Music
Sound design and Engineer: Martin Djdee Granger 
Date release: 2017, Friday 13th of October

3M - Keep It Flowing

3M - Keep It Flowing

New digital campaign to celebrate the anniversary of the global brand 3M, sign by the high profile Canadian commercial film director Christian La Read More